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Insurance firms launching mobile apps to woo customers

With M-Commerce picking up, insurance companies too are coming out with mobile applications offering customers the comfort of choosing products at their will. Companies like public sector New India Assurance, and private Cholamandalam M S General Insurance have already launched their mobile apps that enable customers to renew their policies or buy new ones.
According to industry experts, 65% of mobile users in the country access the internet through mobile phone and 40 percent of them are "active" data users.
Besides this, the company is also focussing on creating awareness among rural people on insurance products by launching a mobile van to reach the prospective customers in their place itself.

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